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An Interview with Ajay Pondicherry, — Creator of The Block Party Real Estate Marketing App
Marketing and real estate agents have always gone hand in hand. From bus benches to Instagram, agents are trying to stay top of mind with potential clients in their market.
As the world has shifted digital (especially to mobile phones) there has been a void in marketing tools for agents. That’s what Block Party is solving. Block Party started with an Open House app because Open Houses are a staple in the real estate industry. The agent signs the deal to represent the seller’s home and the next step is the open house. I have attended many open houses in the past and the moment you walk in the door the agent asks you to sign a sheet with your pertinent information. As someone is signing, I have often witnessed other potential buyers walk in and start a self- tour without sharing their information.
When it launched in late 2018, the Block Party app was the solution that helped realtors and brokers bring that Open House to the next level with a powerful digital sign-in sheet so that agents can maximize every open house. It worked offline and put guests with privacy concerns at ease because they knew their info wouldn’t be in plain view. The Block Party Open House functionality has been proven by thousands of Realtors across the country to save time and produce better…
